READING, U.K. — Dec. 10, 2009 — The United Nations Climate Change Conference (COP15), hosted Dec. 7-18 in Copenhagen by the Danish foreign ministry, is being broadcast to countries across the world in high quality, thanks to Snell's Alchemist Ph.C – HD motion-compensated standards converter. The Alchemist Ph.C – HD has been installed at the International Broadcasting Centre to make transparent standards conversion available to international broadcasters reporting on COP15 proceedings.

"COP15 represents a key milestone in efforts to address climate change, and our goal as host broadcaster, together with TV 2 and East Production, is to provide the high-quality footage — complemented by best-in-class conversion tools — necessary for the international coverage of this high-profile event," said Peter Thomsen, director at Danmon Systems Group. "We have a long and successful history working with Snell equipment, and we're pleased to be making the advanced standards conversion algorithms and proven performance of the company's Alchemist Ph.C – HD available to broadcasters at COP15."

Negotiators, ministers, and world leaders have assembled in the Danish capital to take part in the Conference of the Parties (COP) to the United Nations Framework Convention on Climate Change, an annual review of the implementation of the convention. The COP adopts decisions and resolutions that make up a detailed set of rules for practical and effective implementation of the United Nations convention. The COP also serves as the meeting of the Parties to the Kyoto Protocol (CMP), which adopts decisions and resolutions on the implementation of protocol provisions. 

Broadcasters from across the globe have gathered in Copenhagen and are using the host broadcaster feeds and facilities to deliver coverage to their home audiences. The Alchemist Ph.C – HD is being offered as a rentable resource for those broadcasters needing to convert 625/50 European signals to 525/60 or 1080i/59.94 (North America/Korea/Japan) and other international standards. 

"Climate change is among the most pressing common global issues today, and working in partnership with Danmon Systems and TV 2 to make the Alchemist Ph.C – HD readily available at COP15, we are helping to ensure that any of the 192 countries attending the COP15 United Nations Framework Convention on Climate Change are able to receive quality images as conference proceedings unfold," said Mark Gardner, Snell's sales director – Northern Europe and MEA.

About the Alchemist Ph.C – HD
The Snell Alchemist Ph.C – HD is the product of extensive research into the exacting demands of HD frame-rate standards conversion, producing converted HD and SD outputs of unparalleled quality and clarity that are virtually indistinguishable from the original input. The high-quality output is a direct result of Snell's Emmy^® award-winning Ph.C motion measurement technology, optimized to prevent the motion-related artifacts that are commonly associated with standards conversion in HD video.

More information about the Alchemist Ph.C – HD standards converter and other products from Snell is available online at www.snellgroup.com.   

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About Snell:
Established in 2009 through the merger of Pro-Bel and Snell & Wilcox, Snell is a market-leading player in the global film and broadcast market. The company provides customers with a comprehensive range of solutions for the creation, management, and distribution of content, as well as the tools necessary to transition seamlessly and cost-effectively to digital, HDTV, and beyond. Headquartered in the U.K., the company serves more than 2,000 active customers in more than 100 countries through a worldwide team of sales and support personnel. For more information, visit www.snellgroup.com.           

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