In the age of HDTV, advanced conversion technology is no longer an option but a requirement for broadcasters of all sizes, public or commercial. Here at WNET.org, we are no exception. As the premier public media provider for the New York City metropolitan area and parent company of public television stations WNET and WLIW, WNET.org has deep roots in the New York community and a tradition of embracing technology to stay on the leading edge of public broadcasting. This is a strategy that has served us well. WNET is the most-watched public station in the United States, and WLIW is the third most-watched.
Automation has been a crucial success factor in today's most complex broadcasting operations, many of which span large georgraphical areas and multiple time zones. These broadcasters must take into account variations in viewer preferences and advertising markets to deliver a range of content over many channels, and to seamlessly adapt to the scheduling changes that are inherent with coverage of live events such as sports.
KYTX serves a large area of East Texas including Tyler, Jacksonville, Longview, Lufkin, and Nacogdoches. In April, we became the first station in this market to go to air with a locally originated highdefinition broadcast. This was the result of
a carefully timed strategy that not only took the best advantage of the ratings period, but also provided that all-important
element of surprise for the competition and our viewing audience.
Snell, the new broadcast equipment conglomerate formed by the merger of Snell and Pro-Bell last month, announced here at the 2009 NAB Show Sunday that it has created an automation solution for news production that will compete with existing systems from Grass Valley and Ross Video, as well as a new entry from Sony.
Snell announced several new and enhanced products Sunday at the 2009 NAB Show, stressing commitment to service and ways for customers to move forward even under tough economic conditions.
